icons, symbols and signs
Icons:
these are the mac icons….for personal use:either for listening to music or writing a note, taking photos or looking to the calender or scheduel of the day. it is easy to know their meaning and they all match together as one set:same color,same feeling…
Pictograms:
Logo design must not only be an object or an image, a process or a mixture of colors and shapes, and they can also be icons,symbols or signs.
We’re seeing a strong trend towards integrating meaningful icons, the kind of icons that encompass the essential values of the brand, its message and its market position – in condensed form. Pictograms are the backbone of non-verbal multicultural communication. As they were taught in college, classically-designed pictograms are the perfect vehicles for companies desiring to communicate the message of “Here I am” instead of “let me tell you about my company.”
Sometimes the purpose of pictograms is to convey basic community values.
Pictograms date back many years, but they became popular at a time when service industries like aviation, urban planning and public parks had to provide citizens with important and helpful information in a language that was universal. If logo designers made use of pictograms, they had to make sure that they were just as effective.
Visual cues are key in pictograms. The logo must project itself as a natural and clear message to audiences. It should not give the impression that one needs a visual detective to de-code its elements. Pictograms put less pressure on viewers when it comes to deciphering a message; nevertheless logo designers must not neglect the aspects of aesthetics, originality and timelessness.
Ideograms:
Pictograms:
Symbols:
