Ads

November 17, 2008 at 10:53 pm (Uncategorized)

handanHandan, hand made jewellery.

Look at the name and the campaign, without spoonfeeding it communicates the message immediatly. They used two methodsĀ  for generating ads:

  • Without words: we get the message that the product is a hand made bracelet without any slogan or words or something…
  • omission and suggestions: where the hand replace the product just to show us that it is hand made.

brand_irony_nikepreview1It captures the perils of mindlessly using multinational advertising templates in a country like India.

they used one method:

  • Turn it right around: They showed the negative instead of the positive in this ad).

infinity_champaign_preview1 It is a ad for the jeep infinity(260 horsepower G35.Coming march 1) Accelerating the future.

they used 1 method for generating ads:

  • Comparative juxtaposition: they showed something completely unrelated to the product.

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